Forbo Flooring were launching many new products at the show and briefed Identity to design a stand which would showcase them whilst educating visitors about Forbo’s industry leading carbon friendly production and recycling initiatives.
The stand was constructed using ecologically sourced materials and designed so that its displays could be used individually at future trade shows and consumer events as well as Forbo’s London showroom and offices.

The stand provided Forbo with a great platform from which to do business at the show and proved very popular with the public especially the Bonsai tree display designed to communicate the bio-degrable nature of their linoleum product.

In February 2004 Paul Gietzen and team went to Kabul, Afghanistan to install the International counter narcotics conference on behalf of the U.K Foreign and Commonwealth Office and President Karzai

During their trip the team had to move from the British embassy where they were staying to the British Barrack ‘Camp Souter’ for security reasons.

For those of you that do not know what it is, Movember challenges men to change their appearance and the face of men’s health by growing a moustache. The rules are simple, start Movember 1st clean shaven and then grow a moustache for the entire month. The moustache becomes the ribbon for men’s health, the means by which awareness and funds are raised for cancers that affect men. Much like the commitment to run or walk for charity, the men of Movember commit to growing a moustache for 30 days. The Mo, slang for moustache, and November come together each year for Movember.

Although most the guys are getting grief from their other halves and siblings they are staying strong and committed to the almighty Mo!

‘I would like to thank Identity Live Communications for building the superb backdrop,
stage, sound and lighting’

Faiza Shafeek, Events Coordinator for Sussex Newspaper

Remeha who are a leading global manufacturer of heating products and solutions required the stand to showcase their most popular products at the show.
A clever use of space enabled us to incorporate large format colour graphics, client branding, product displays and hospitality area into a space measuring only 6m x 5m.

The main elements of the stand were a large hospitality area, formal meeting room, informal meet and greet areas and extensive product demonstration areas with full size product displays.

One of the main design criteria was that the stand should allow visitors to “flow around the stand” to enable them to see and interact with as many of the products as possible. We achieved this by incorporating raised areas for product displays and using feature floor coverings to encourage foot traffic along the desired routes.

The client said the stand looked great and provided them with a great platform from which to network with potential clients who visited them at the show.

The stand created a great presence at this key event in the exhibitions industry calendar which is attended by around 300 exhibitors including destinations, venues and event service suppliers.

International Confex took place from 23-25 February 2010 and was a great success. The UK’s leading event for event organisers; Confex brings together people who organise any kind of event with a colourful array of venues, destinations and event support services both in the UK and across the world.

They are delighted to announce that total attendance including exhibitors this year hit 14,359 (organiser’s statement subject to audit), and that visitor numbers reached 11,058 – up 2% on the previous year’s figure!

International Confex will take place again next year from 01 – 03 March 2011. Go to; www.international-confex.com

Working in conjunction with Cottimore Design Consultancy, Identity was asked to design and build the main conference set that President Obama, Prime Minister Gordon Brown and other global leaders spoke from.

Identity Director, Michael Gietzen, said:

“We worked through the night to meet the deadlines, but it was all worth it when we had the opportunity to stand within a few feet of President Obama and watch his presentation and then see the whole thing repeated again and again on worldwide television.    We received a number of accolades after the event and

even praise from The President.”

President Obama commented that the G20 was ‘an extremely well organised and effectively run event’ and the Prime Minister, said it was ‘a superbly run summit that not only met but exceeded expectation.’

Michael added:

“Many Eastbourne people know us for the graphics and design we supply locally, so I’m sure it will come as a surprise when they know we’ve been rubbing shoulders with the world’s most powerful man!”